5. Now that you have BG Lab Diamonds, why should I buy a Natural Diamond?

Let’s be real. There is an inherent value with natural diamonds that is undeniable. There is also something magical and mythical about natural diamonds that lab-grown diamonds will never be able to duplicate.

It takes billions of years for natural diamonds to form deep down within the earth. In contrast, the growing cycle for lab-created diamonds is relatively brief.

There is also the premise that natural diamonds are forever, but the life cycle of lab-created diamonds is yet to be determined.

Our research shows that the majority of brides prefer natural diamonds. Obviously, there is a small percentage of people who see value in spending less to achieve a similar look. However, it stands to reason that the majority of people feel like something is lost in translation (or the transaction).